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Ube Unveils Disruptive Technology for the Connected Home at DEMO Fall 2012

Ube Free App Controls Over 200 IP Based Smart Devices, Extends Control With IP Enabled 'Appcessories' Over Wi-Fi; Ube Will Showcase Its Technology in Big Data Category on the DEMO Stage

SANTA CLARA, CA -- (Marketwire) -- 10/02/12 -- Ube (pronounced "yoo-bee") today unveiled disruptive technology for the connected home market, bypassing central home processing units and expensive programming with a free mobile app and IP connected 'appcessories' at DEMO Fall 2012, world-renowned for launching the most innovative companies in enterprise, mobile, cloud computing, consumer, social media and disruptive technologies.

Ube is home technology simplified. The app is built using standard IP protocols to easily control IP enabled smart devices for the connected home from an iPhone or Android smartphone, eliminating the expense of extra hardware and programming. The app can control over 200 IP based devices including smart TVs, set top boxes, AV receivers, DVD players, thermostats, garage door openers and more. Ube communicates with IP enabled devices directly from the smart phone using a standard Wi-Fi router to send commands when the user is at home or over any wireless internet connection when away from home using the Ube Cloud. To extend consumer control into systems that lack an IP connection, the company unveiled three key IP enabled devices. These include an IP based smart dimmer, smart wall outlet and smart plug. By moving the intelligence into the device -- where it belongs -- these smart energy devices enable simple, intuitive smartphone control of home lighting and other appliances.

"Creating a truly connected home without Ube costs thousands of dollars, requires specialized central processing hardware and even more expensive programming and maintenance," commented Utz Baldwin, Co-Founder and CEO of Ube. "With Ube, anyone can control systems and devices in their home using a Smartphone, a Wi-Fi Router and the Cloud. Lights, TVs, Set Top Boxes, Thermostats and much more become easily accessible. Ube is the essence of disruptive technology and we're incredibly excited to collaborate with DEMO to unveil our technology and first products."

Ube will provide a live, six-minute demonstration of the app plus the IP based lighting dimmer, wall outlet and plug on the DEMO Fall 2012 stage at 3:45pm on Tuesday, October 2nd, and will host live demonstrations beginning today at Booth D17 in the DEMO Fall 2012 pavilion. Simultaneously Ube launches home technology simplified on Kickstarter under the heading of "Ube: Home Technology Simplified."

"DEMO Fall 2012 is bringing these game-changing technologies to the launch stage and showcasing what our future holds," said Matt Marshall, executive producer of DEMO.

Ube Management
Founded by industry veterans Utz Baldwin, the former CEO of CEDIA -- the global organization representing the connected home industry, Glen Burchers, a veteran of five successful start up ventures and more than 25 years in the consumer semiconductor market, Ramki Anne, the former Vice president of Engineering for TomTom, and Jack West, chief Software architect at IBM, and Pete Fossick, a leading UX designer and recent professor at Savannah College of Art and Design.

Ube - Home Technology Simplified
Headquartered in Austin, Texas, Ube is creating disruptive technologies for the Internet of Things, utilizing the processing power of mobile devices and the ubiquity of cloud computing, to change the way consumers interact with, and benefit from technology. Centralized control of connected home electronics today requires expensive hardware, professional installation and custom software, making it prohibitively expensive. Ube -- bringing smartphone based control to smart home electronics.
Media file link:

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

All product and company names herein may be trademarks of their registered owners.

Tags: Connected Home, disruptive technology, DEMO Fall 2012, Internet of Things, M2M, Big Data, Infrastructure as a Service, Consumer Internet

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Glen Burchers
Ube Co-Founder and CMO
Cell Phone: 512-554-8141
E-mail: Email Contact
DEMO Booth: D17

Utz Baldwin
Ube Co-Founder and CEO
Cell Phone: 832-455-3930
E-mail: Email Contact

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